Dr. mcleod chiropractic
Assisting a professional office that is already leading the pack to keep their dominance through superior website esthetics, with an added time crunch. Rawr.
THE CHALLENGE & GOALS
We were approached by the clinician at Dr. McLeod Chiropractic to develop a new design that would compliment their level of professionalism and allow them to expand what they offered through their online platform. It was a bit of a tricky proposition considering that much of their content was out of date.
OUR GOALS
1.) Update the design to make it more appealing to prospective patients
2.) Add a Mega Menu to the desktop version to allow easier management of information
3.) Enhance the user experience so that the client does not need an IT person to manage it for them
4.) Increase page visits through better Search Engine Optimization
5.) Rewrite copy to improve website readability.
the Mega menu
The first step was creating a visually pleasing Mega Menu using the themes arcitecture versus using a plugin to prevent bloat. As this was the first time for us using a mega menu, it was a lot of fun to develop. The overall goal was to make it easy to use while making it very functional. Our client was very happy with the results!
UPDATED PAGE DESIGNS
While developing the new design for Dr. McLeod Chiropractic, we decided to move towards a more subtle, clean and more straightforward design.
Increased Page Visits
Analyzing associated keywords of the competitors in the region allowed us to build up the visibility of Dr. McLeod Chiropractic to the point that the customer saw a 51% increase in traffic on the website in the first month. Overall we surmise that the task was a complete success based on how happy the customer is with the increase in traffic.
Project Achievements
When looking back at this project, the biggest achievement was the rapidity of it’s construction and distribution. Our initial projections and timeline were calculated at 4 weeks to prepare and complete the website, but when the timeline was pushed up due to content changes mandated by the clients professional regulator we rose to the challenge. We completed the entire project in just one and a half weeks while running on 3 hours of sleep per night and a strict diet of a delectable medium roast and a few cheeseburger deluxe pizzas.
Project Achievements
When looking back at this project, the biggest achievement was the rapidity of it’s construction and distribution. Our initial projections and timeline were calculated at 4 weeks to prepare and complete the website, but when the timeline was pushed up due to content changes mandated by the clients professional regulator we rose to the challenge. We completed the entire project in just one and a half weeks while running on 3 hours of sleep per night and a strict diet of a delectable medium roast and a few cheeseburger deluxe pizzas.
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We look forward to hearing from you soon.
Sincerely,
THE MINDNET TEAM
